"END GAME" Song Meaning


 In addition to being an excuse for Swift and Ed Sheeran to showcase their rapping abilities, “End Game” seems to be about how Swift’s fame may have impacted the beginning phases of her new relationship. She sings, “Reputation precedes me, they told you I'm crazy / I swear I don't love the drama, it loves me.” Though drama seems to follow her — See: the Feuds of 2016 — that's not who she actually is. Swift wants to be this guy's goal, or "end game;" she wants him to fight to get to know the person behind the reputation.

More broadly, “End Game” may be about how all the artists on the song (including Sheeran and Future) struggle with their outsized status. Sheeran comments on the same phenomenon in his rap. Sheeran acknowledges his fame — ”Reputation precedes me and rumors are knee-deep” — and is grateful he can be himself with his partner. When he sings, “Something was born on the 4th of July,” he’s referencing his relationship with Cherry Seaborn, because their anniversary is July 4.

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