What you didn't know about ME!
“ME!” broke a number of music industry records upon release, including the biggest 24-hour debut on YouTube. The video contains several clues about more new music, including references to the album title.
There are so many musical references in the video – which did you draw particular inspiration from?
I watch a lot of films and I’ve always loved musicals. With this video, I wanted it to be sort of a love letter to romantic, epic musical films, but always with a weird eccentric twist. Some of it was inspired by big Disney films, or classics like Singin’ in the Rain (or in this case, singing in a monsoon of fluorescent pastel paint). The love story between the two main characters in these films tends to be very performative, and that’s exactly what I wanted Brendon and my dynamic to be. Demonstrative and showy. Dramatic, but never taking itself too seriously.
What other pop culture references do you think people might have missed in the video?
I wanted to channel Pattie Boyd in the Sixties scene because I adore her. Two glasses of wine and I’m immediately yelling about how much I love Pattie Boyd. I also liked the idea of flipping some old romantic stereotypes, like how a man would make a grand gesture in the street for a girl up on a balcony to make it up to her. Instead it’s me and a bunch of bad ass women in business suits doing the wooing. Then he tries to win me back with a few clichéd lady traps like flowers and a ring. But I’m like no, nah. But he hands me a cat? Okay, he must know me.
What made you want to work with Brendon Urie on the song?
Brendon is the kind of performer I’ve always been in awe of. Endless energy, creativity and the desire to evolve every time he makes something new. You also never hear anyone in the industry say anything other than “he’s the nicest, loveliest person.” He’s actually got so many great qualities it’s almost obnoxious.
How many seconds was it before you decided to adopt Benjamin Button (the kitten from the ME! video)?
I think for the sake of being extra, I’ll say 13. You know when people say “I saw him and I just KNEW” when they meet the one? Yeah I walk around saying that about a cat.
How many clues are there to the album title in the video?
I think you see it once and you hear it twice.
When did you learn to speak French and what made you want to include it in the video?
I’ve always loved the French language. I think I probably love the French language as much as any non-French speaker can. I wanted to have a nod to that and to the language of love. I also wanted to drop a few hints in the dialogue of the argument.
What was the main or most important message you wanted to send to fans with ME!?
I wanted them to see that I’m heading in a different direction musically than they’ve seen in the past few years. This song was to change expectations and be a bit of a palette cleanser before they hear more of this new project. Plus, the chorus just makes me happy and lifts my mood when I sing it. I never want to be presumptuous, but I hoped it might do the same for someone who’s having a s***ty day.
Have you ever wondered about whether your clues are too well-hidden or do you trust your fans’ detective skills enough that they’ll get there eventually?
I trust them to eventually unravel all of them, even if it isn’t until they hear the full album. That’s how I designed these clues, so that different ones would reveal themselves over time. I know this makes me sound like a frustrating, magical elf making people guess my name or something. If the fans tell me they’re not having fun with it anymore, I swear I’ll stop!
How long has this song been in the making? Because there are references that link as far back as 2012...
I wrote the song this past winter, but I’ve known for quite a while what I wanted this album to look like, feel like, and evoke. I wanted it to be like the sky looks after a storm. Colorful, calm, somehow more beautiful than it ever had been before.
Absolutely. It seems like everyone is trying to be so cool and over everything and ready to criticise whatever people make. I mean there are even articles like “Here’s how Twitter feels about _______!” and people are actively being as scathing as possible or taking the piss out of everything because they get attention for it now.
I wanted to put out something that, by nature of it being so buoyant, was actually the opposite of what culture is doing right now. Will it work? I don’t really care. It’s just fun to sing about being in a good mood for a change.
